I am an Assistant Professor in the Strategic Management area of Schulich School of Business at York University. I teach the core Strategic Management course in the BBA program. My research is focused on the interface between firms’ strategic choices and audience evaluations. Specifically, I draw on strategic management, organization theory, and theories on the socio-cognitive foundations of social judgments to study how firms' strategic positioning within markets influence stock market and security analysts’ evaluations. Through a series of studies, I have investigated optimal positioning strategies in markets with multiple benchmarks for comparison, the effects of change in firm positioning on analyst evaluations, and positioning strategies for gaining a more positive audience composition. My research has been published in Strategic Management Journal and presented in various conferences including The Academy of Management Annual conferences and Strategic Management Society’s conferences.

I received my doctorate in Strategy from the University of Washington, MBA from the University of North Carolina, and Bachelors in Computer Science from Tehran Polytechnic.