ABOUT
ABOUT ME
RESEARCH INTERESTS
I am an Assistant Professor of Strategic Management at York University’s Schulich School of Business, where I teach core strategy courses across the BBA, MBA, and executive programs and have twice received the Seymour Schulich Teaching Excellence Award. My research sits at the intersection of firms’ strategic decisions and the social judgments that determine whether those choices translate into legitimacy, resources, and performance. Through a series of quantitative studies, I unpack how firms balance similarity and distinctiveness when positioning against exemplars and close rivals, how shifts in identity claims and CEO promises reshape analyst and investor perceptions, and how heterogeneous audiences—from security analysts to stakeholders—condition the pay-offs of positioning, framing, and other forms of corporate communication. My research has been published in Organization Science and Strategic Management Journal and presented in various conferences including The Academy of Management Annual conferences and Strategic Management Society’s conferences.
I received my doctorate in Strategy from the University of Washington, MBA from the University of North Carolina, and Bachelors in Computer Science from Tehran Polytechnic.